On Saturday June 24th, six of the South Island’s premier ski resorts will be giving tertiary students with a current New Zealand student ID, the opportunity to ski or snowboard at their resort FREE of charge, at the inaugural Students Ride Free Day. With North Island ski resort Mount Ruapehu offering the same deal one week later on Saturday July 1st.
This fantastic initiative is set to become an annual occurrence, creating a winter date that students from all over New Zealand can put in their calendar and get excited about.
Removing the barrier of buying a lift pass, the hope is to get students up to ski resorts that wouldn’t have otherwise gone up there, and ignite their passion for the mountains and ultimately increase participation in snow sports.
Marty Toomey, CEO of Snow Sports New Zealand and Head of Ski Areas Association of New Zealand said, this initiative has been received well by ski areas around the country.
“It offers an opportunity to welcome winter and increases participation in a demographic that is important for future snow sports participation in New Zealand."
Sophie Luther, General Manager Sales and Marketing at Treble Cone, is very excited about this nationwide collaboration to help encourage more students to get out on the slopes and try a new sport.
“Student Ride Free Day will kick start passion and enthusiasm with a whole new set of young people and showcase our industry and the mountains we all love to share!”
Nick Hyne, Director of Students Ride Free Day is thrilled that this has all come together.
“It has been a great opportunity to work with the resorts to continue to increase participation and do something nice for the next generation.
I really wanted to do something positive for the New Zealand Ski industry as a whole and my hope is that this has an ongoing positive effect and gets tertiary students interested in enjoying our mountains.
Who knows, one epic day may just go on to create lifelong skiers/snowboarders.”
Registration is open from Thursday June 1st until Friday June 23rd 6pm (South Island) and until Friday June 30th 6pm (North Island)
For more information head to www.Facebook.com/studentsridefree